What a great idea!
I love everything about this game:
- that it feeds hungry people
- that it's about words
- that it's sponsored by big multinationals (inter alia, iTunes)
So far, in about three minutes of playing, I got to vocab. level 43. I'm okay if the words have a latin/greek root, but normally stumped by other types. Great fun though!
If you're an individual - play it.
If you're a company - advertise on it.